More than Food, it's Family.
At Assagay Feeds, we’re dedicated to supporting the health, wellbeing and performance of animals of all kinds. As a family-owned animal feed and pet supply store in Assagay, KwaZulu-Natal, we stock a comprehensive range of quality feeds, care products and accessories for horses, livestock, domestic pets and select exotic animals.
Everything your animals need - in one place
Over 4 000 products from trusted brands
Feeds & supplies for horses, pets & livestock
Knowledgeable, animal-loving team
Wide range of pet toys & accessories
Serving Assagay, Durban & KZN
We offer delivery across selected areas in KZN
Animal feeds & supplies for every need
We stock over 4 000 carefully selected products from leading, reputable brands, including:
Equine feeds & supplements for horses and donkeys
Livestock feeds for cattle, goats, sheep, pigs and poultry
- Dog & cat food, treats and accessories
Small animal supplies for rabbits, rodents, birds and fish
Animal health & care products, grooming tools, bedding and enrichment
Specialist products for select exotic species
Our range is built around real-world needs so you get practical solutions that work.
Our Story
With a passion for animals and the local community, Mark Lotter took over Assagay Feeds in 1999 with a clear vision: to grow a sustainable business that creates jobs and provides reliable, high-quality animal feeds and care products.
From those early days, Assagay Feeds has grown into a trusted regional supplier – while remaining proudly family-owned and community-focused. Today, we’re known not just for what we stock, but for the service, flexibility and genuine care we offer our customers.
Advice you can trust
Our team is made up of experienced, knowledgeable animal lovers who understand the realities of feeding, caring for and managing animals – from family pets to working and performance animals.
We’re here to:
Help you choose the right feed for the right animal
Offer practical, honest advice
Support long-term animal health, not quick fixes
If you’re unsure, ask – we’re always happy to help.
Local, convenient & community-focused
We proudly serve customers across Assagay, Hillcrest, Durban and the wider KwaZulu-Natal region.
A delivery service is available for selected areas (terms and conditions apply), making it easier to access quality animal feeds and supplies when you need them.
Your trusted partner in animal care
From horses and livestock to beloved family pets, Assagay Feeds is here to support the animals that matter most to you.
